The WME move comes at a time when Wallen was seen as the next potential global country superstar. He has headlined selected small dates, including a 2018 date at Chattanooga, Tennessee’s The Signal, which sold out at 1,480 tickets, according to Billboard Boxscore, but has mainly built his audience as an opening act for artists, including Florida Georgia Line and Jason Aldean.
During the pandemic, his popularity had grown so much as his radio and streaming success blossomed, that his team was plotting an arena headlining North American tour for late 2021-22, which would more than triple the size of the venues he was playing pre-pandemic.
Plans were also in place to take Wallen, who had already played in Australia, on his first tour of Europe. He had sold out headlining dates in London slated for last May that were pulled for the pandemic.
This summer, Wallen is slated to open for Luke Bryan, honoring a commitment from last summer when Bryan’s tour was postponed. Bryan’s representative did not immediately respond to whether Wallen was still on the tour, provided it is able to happen. Similarly, Wallen was on the 2020 bills for Stagecoach, Bonnaroo and Country Jam and was expected to roll over to the 2021 line-ups (Stagecoach 2021 has already been postponed).
WME declined to officially comment.
Assistance provided by Dave Brooks.